Google Ads for wedding photographers and professionals

 

Ideal for businesses and individuals who:

• Have no Google Ads account in place

• Have signed up for an account but have little idea of how to manage it effectively

• Struggle to understand the meaning of certain metrics and settings

• Don’t know which direction to develop the account and target customers further

• Have campaigns in place but it’s costly and doesn’t offer a good return

• Want to explore full Google Ads account management options from $500 per month

Developing and promoting products and services, whilst simultaneously trying to compete with established businesses, is often a daunting and complicated task for any photographer. Google Ads is a critical tool to master, perfectly complaining organic and social strategies. When done right, it can yield some transformative returns.

I’ve been designing and managing Google Ads campaigns that promote wedding and photography related services since 2004. We’ve worked on thousands of weddings and many other photography jobs. During the first decade of business, the vast majority of these commissions were generated using PPC campaigns.

My level of industry knowledge allows me to look at the big picture; trends unique to the industry, seasonal trends and spikes and of course customer behaviour. Adwords allows your product and service to be marketed with tremendous accuracy. Keywording relevant to search intent, engaging adverts and thorough data analysis are just a few elements we can use to connect with your audience, helping you achieve a healthy return on investment.

And there’s more. Google Ads isn’t just about Pay Per Click (PPC), accounts are often a combination of PPC, Display and Remarketing. For example, your adverts have the potential to be shown to people who have already been driven to a page of your site but didn’t convert for one reason or another; a technique of display and remarketing offering more cost effective conversion rates. 

“I’m thrilled to have you helping me with my Adwords campaigns!

You developed a highly successful, multi-layered strategy to target my audience & after two months we’re noticing huge differences in enquiries.

The on-going support & flexibility is invaluable, You’ve ensured strategies are highly relevant – targeting seasonal trends and spikes, ensuring a busy diary from January through to December, the Holy Grail for the social photographer.”

Helen Bartlett, London Portrait Photographer

Full Google Ads account management from $500 per month.

Get in touch to run through options…

One to one sessions are typically 1 to 2 hours in duration via a Zoom screen sharing call and start at $400.

All sessions include in-depth analysis of either account and strategy design or the management and development of an account already in place. 

An example of some of the key elements covered in these sessions include:

  • PPC, display and remarketing

  • Creating highly engaging adverts, attracting your target customer

  • Understanding online customer behaviour to target more precisely

  • Bench-marking your competition

  • Keyword strategies, search intent and quality score

  • CTR, CPC & conversion rates to aim for

  • Landing page development and testing to increase conversions

  • Booking targets and the ideal budget to achieve them

  • The importance of split testing - how and why to do it